Publicidade UP

Terms of Use

Last updated: October 27, 2026

These Terms of Use govern the use of the website publicidadeup.com.br, the UP Marketing platform (marketing.publicidadeup.com.br) and the hiring of Publicidade UP services. This English version is provided for convenience; if there is any conflict, the Portuguese version prevails.

1. Parties

Anyone who only browses the website, without hiring services, is called a "visitor" here. The items about the website also apply to visitors.

2. Acceptance

By hiring the services, the CLIENT declares that it has read and agrees with these terms and with the Privacy Policy. Anyone using the platform on behalf of a company declares that they are authorized to accept the terms for it. Visitors, by browsing the website, agree with the items that apply to the use of the website. If you do not agree, do not use the services.

If there is any difference between these terms and a commercial proposal or specific agreement signed by the parties, the specific document prevails.

3. Services

The CONTRACTOR provides paid traffic management services on Google Ads and Meta Ads (Facebook and Instagram), according to the plan hired: campaign planning, creation and optimization, results monitoring and support. What each plan includes is what is presented on the website and in the proposal at the time of hiring.

4. UP Marketing platform

The platform is the portal where the CLIENT follows results, ads and reports, talks to the team through "Chat with the manager", asks questions to the artificial intelligence assistant, rates campaigns and requests ad budget top-ups and plan changes.

• Results data is read from the ad platforms in read-only mode and updated periodically. There may be small differences and delays compared to Google and Meta, which adjust figures for recent days.
• The platform is offered as part of the services hired and may gain, change or lose features, always aiming to keep results monitoring available.
• We do our best to keep the platform available, but there may be interruptions for maintenance, updates or failures of third parties (hosting, Google, Meta, internet).

5. Access and users

• Access is personal. Each person must have their own user and keep the password confidential.
• The CLIENT's administrator on the platform may add other people and define what each one sees. The company is responsible for the access it grants and must remove anyone who leaves the team.
• Notify Publicidade UP immediately if you suspect misuse of your account.
• We may suspend access in case of misuse, security risk or end of the agreement.

6. Plans, prices and payment

• The monthly fee, services and conditions of each plan are those presented when hiring or changing plans.
• The amount invested in ads is paid by the CLIENT directly to Google and Meta and is not included in the monthly fee, unless agreed in writing.
• When the monthly media investment exceeds the plan limit, there may be an additional fee, according to the proposal.
• Plan changes (upgrade or downgrade) can be requested on the platform. Publicidade UP confirms the date the change takes effect, and billing is adjusted from that date.
• Billing is done through the channels informed when hiring. Late payment may lead to suspension of the services after notice.

7. Minimum term and cancellation

The agreement has a minimum term of 3 (three) months, the time campaigns usually need to learn and stabilize. Cancellation conditions, including before that term, are those set out in the agreement or in the accepted proposal. Cancellation must be requested through Publicidade UP's support channels.

When the agreement ends, access to the platform is closed and the data follows the periods in the Privacy Policy. The ad accounts belong to the CLIENT and remain with it.

8. CLIENT responsibilities

• Provide true information about the company, products, services, prices and promotions advertised.
• Hold the rights to the trademarks, images, videos and texts sent for the ads.
• Keep the payment methods of the ad platforms up to date and funded.
• Respond to the contacts generated by the ads, which are essential to turn leads into sales.
• Comply with Google and Meta advertising policies, the Brazilian Consumer Protection Code, CONAR and the rules of its industry (for example, health or legal professional boards).
• Process the personal data of its own customers, including the leads received, in accordance with the LGPD (Brazilian General Data Protection Law).

9. Results

Ad results depend on factors beyond the agency's control: market, competition, seasonality, budget, offer, website and the client's own customer service. Publicidade UP commits to good management practices, but does not guarantee the number of leads, sales, revenue or ad positions. The approval, rejection and delivery of ads are decisions of Google and Meta.

10. Artificial intelligence

The platform's artificial intelligence assistant answers questions based on the campaign figures and Publicidade UP's guidelines. It may be wrong or inaccurate, does not replace the manager's analysis and does not change campaigns. Decisions about campaigns, budget and plan are handled with the team. The number of questions per month may be limited according to the plan.

11. Prohibited use

It is not allowed to:

• try to access data of other companies, bypass permissions or test the platform's security without authorization;
• send viruses, malicious files or illegal, offensive content or content that violates third-party rights;
• send passwords, card data or sensitive personal data through the chat;
• copy, resell or commercially exploit the platform or its content;
• use bots or automations to extract data from the platform.

12. Intellectual property

The Publicidade UP trademark, registered with INPI, the website, the UP Marketing platform, its code, layouts and texts belong to Publicidade UP. The CLIENT keeps ownership of its trademarks, the materials it sends and its ad accounts. Ads created for the CLIENT may be used by it during and after the agreement, except third-party materials, such as stock images, which follow their own licenses.

13. Limitation of liability

To the extent permitted by law, Publicidade UP is not liable for:

• decisions and failures of Google, Meta or other third-party services, such as account suspension, ad rejection, policy changes or unavailability;
• damages caused by false information or materials sent by the CLIENT;
• loss of profits or expected business results.

Nothing in these terms removes rights guaranteed by the Brazilian Consumer Protection Code, when it applies.

14. General provisions

• We may update these terms. The date of the latest version is at the top of the page and, in case of a significant change, clients will be notified on the platform. On the platform, acceptance is recorded with the date, time, IP address, user and version accepted.
• If any clause is held invalid, the others remain in force.
• These terms are governed by the laws of Brazil. The courts of São Paulo/SP are elected, without prejudice to the consumer's right to file a claim in their own domicile.
• Questions: contato@publicidadeup.com.br or WhatsApp +55 11 96829-5762.